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You’ve built a website for your business. It has a lot of content, including professional photography and information about your company. It might even have e-commerce abilities, allowing your visitors to make purchases right on your site. Yet, it’s been months, maybe even years since you launched your site and it seems that visitors still aren’t doing what you want them to. Now you’re wondering what gives and what you can do to encourage visitors to take the specific actions you want them to take on your site.

Published in SEO

Before I reveal what makes a good landing page, I should first explain what one is. A landing page is a webpage viewers “land” on that has a specific message and action. A person can find a landing page from online search, clicking a paid Google ad or Facebook ad, or from an email campaign, to name a few ways.

Published in Web Design

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